Principles of Marketing 15th edition

ISBN:0133084043

ISBN13:9780133084047

Publisher:Pearson

Authors:Philip Kotler, Kotler, Philip T Kotler, Philip T. Kotler, Gary Armstrong

Renting Options

Own it? Sell it back

Principles of Marketing Description

Principles of Marketing 15 Edition Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
Renting Options

Own it? Sell it back

Back to Top

Log In

Contact Us

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
OR
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format

By clicking this button,
you agree to the terms of use

By clicking "Create Alert" I agree to the Uloop Terms of Use.

Image not available.

Add a Photo

Please select a photo to upload
Note: must be in .png, .gif or .jpg format